In the fields of Marketing, Digital Marketing, and Branding, URLs play a crucial role in directing customers to target websites. However, marketers often use long URLs because they include UTM parameters to collect data for analysis. (We’ll explain more about UTM parameters in the next article! ????) As a result, URL shortening becomes essential to ensure that posts are concise, visually appealing, and effective at attracting customers to click.
5 Reasons to Shorten URLs with UrlKub
At UrlKub, we don’t just shorten links. We understand the importance of customer data in marketing. Shortened URLs on our platform come with valuable features like access to user statistics. Here’s why you should use our service:
- Shortening URLs through our platform allows you to gather marketing data. For instance, you can track how many clicks your post received and evaluate the success of your campaigns.
- Built-in QR Code Generation Besides URL shortening, we provide QR codes that you can use immediately. This feature makes your brand more accessible worldwide.
- Improved Post Clarity Shortened URLs make your content more concise and engaging, whether in posts or emails, without affecting critical information.
- Increased Trustworthiness Long URLs can sometimes appear suspicious, potentially causing customers to avoid clicking them. Shortened URLs, however, look cleaner and more reliable.
- Free, Unlimited Access With UrlKub, you can shorten URLs and create QR codes for free with no expiration date. Additionally, you can view past analytics for up to one month.